Friday, February 21, 2014

AdWords Tips for Startups - Ad Copy Testing for Offline Marketing

AdWords is an amazing program. However, hardly any advertiser explores AdWords to the fullest. It is a great platform that not only helps to reach out to your customers, but offers great insight. Planned AdWords campaigns can be of immense help when it comes to decide several key factors about your offline marketing. However, you must have the zeal to explore it that way.

Here is a case.

You are going to put up an expensive banner at a prominent location in the city. It is expensive but you have managed the fund somehow. But you cannot afford any mistake because taking a second chance is expensive. As a small business owner or startup, you just want to make the most out of it.

Why don’t you take the help of AdWords? Run a small campaign targeting the same audience. Create 2 ad copies with 2 headline variations and see which one gets higher clicks – you will get a hint!

Thursday, February 20, 2014

Facebook-WhatsApp Acquisition – The User Perspective

Facebook is acquiring the Silicon Valley based mobile messaging startup WhatsApp for $19 billion - News of the Day! You can read more on this:

But what are the WhatsApp users thinking? Here is a screenshot of the comments posted on The Washington Post.

CNBC reported that "Facebook acquiring WhatsApp sends twitter employees into frenzy."

What is your take about the deal?

  1. Will Mark Zuckerbug be able to focus on growth and product? 
  2. Is there any chance that WhatsApp users will leave the platform and move to its competitors for the sake of privacy? 

Tuesday, February 18, 2014

Indian 10th Grade Student Invents Computer System

"An Indian tenth grade student launched a "ReVo Book" an ultra-slim virus-protected microchip-run computer system, a move that can transform traditional computing devices. Teenaged Afreed Islam from Guwahati's Little Flower School is the new kid on the block, his 'ReVo Book' is embedded with a microchip and a hybrid operating system. The design of the computer system has been developed by a German based firm which took up the project after knowing about Islam's innovation. He has already applied for a copyright for the 'ReVo Book' and is expecting to secure it soon."
Source: ANINews

The story is really inspiring. If parents, teachers and society come out of typical job-after-graduation mentality and encourage students to become entrepreneurs, we will definitely get a brighter economy tomorrow. - An Online Marketplace for SMEs and Startups, leading tech news provider that aggressively covers Indian Startup space, has launched – an online marketplace for SMEs and Startups to find the services they need.

“SMEthing aims to create a curated platform where Startups & SMEs can get reliable service providers who understand their needs and importantly, constraints”, says Team NextBigWhat in a recent blog post while announcing about fresh listings added to the marketplace.

The listings contain a brief description about the service and reviews. The marketplace already has close to 12 categories including Accounting, Car Rentals, Cloud Telephony, Design Services, Ecommerce Services, Hiring, Intellectual Property, Legal and CA Business, Leisure and Recreation, Merchandising, Software and Technology Infrastructure etc.


When publishing houses are making books and content available online; however, leaders think that eBooks are not a threat but an opportunity for the publishers.

While speaking at the second edition of "CEO Speak - a Forum for Publishing", hosted by National Book Trust in association with the Federation of Indian Chambers of Commerce and Industry, Rohit Kumar, Chairman, Read Elsevier India said that "E-books are not a threat but an opportunity for publishers to tap the growing market which is more tech-savvy and has grown up reading digital books".

"E-book should be considered a challenge and not a threat to traditional publishing. The two delivery channels have to co-exist and complement each other in an emerging India which is technology-driven. No industry can remain static," A Sethumadhavan, NBT Chairman said.

Digitization of music took a toll on the Indian music industry. Dhingana closed; popular music retail chain Music World closed last year. Lack of copyright protection law is to blame though. But it’s good to know that the leaders in the publishing industry think that eBooks, the digital counterpart of traditional books open up doors of further opportunity.

As a book-lover, I always believed that eBooks cannot replace traditional books. Can you think of a nursery class where toddlers are using kindles to read rhymes? If not, then eBooks can never take over traditional books. As once someone gets familiar with the look, feel and smell of paper books, it becomes difficult to be comfortable with eBooks. You can read eBooks, but you would be happier with traditional books.

With changes in lifestyle, local libraries have suffered a lot. Many of them do not exist any more here in Kolkata. But no dent in the popularity of the books! Readers are buying books from Flipkart and other online stores as much as they buy from College Street.

Do not know what will happen after 100 years. Kindle and other eBook readers might become so available and common that even a two year old might find it easy to use. However, that sounds like science fiction story. For the time being, book industry is quite covered and safe. And the leaders are right – digital books will just help it flourish.